Privacy Policy
Preamble
With the following privacy policy we would like to explain to you which types of your personal data (hereinafter also referred to simply as "data") we process, for which purposes and to what extent. This privacy policy applies to all processing of personal data carried out by us, both in the context of providing our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as the "online offering").
The terms used are not gender-specific.
Last updated: 17 August 2026
Table of contents
- Preamble
- Controller
- Overview of processing operations
- Relevant legal bases
- Security measures
- Transfer of personal data
- International data transfers
- General information on data storage and erasure
- Rights of data subjects
- Business services
- Provision of the online offering and web hosting
- Contact and enquiry management
- Newsletter and electronic notifications
- Web analytics and reach measurement
- Presences in social networks (social media)
- Amendment and updating
- Definitions of terms
Controller
Ioana Iordache, trading as Ioana Orca
80689 Munich, Germany
Email address: ioanaorka@gmail.com
Overview of processing operations
The following overview summarises the types of data processed and the purposes of their processing, and refers to the data subjects concerned.
Types of data processed
- Master data.
- Payment data.
- Contact data.
- Content data.
- Contract data.
- Usage data.
- Meta, communication and procedural data.
- Log data.
Categories of data subjects
- Service recipients and clients.
- Prospective customers.
- Communication partners.
- Users.
- Business and contractual partners.
- Third parties.
Purposes of processing
- Provision of contractual services and fulfilment of contractual obligations.
- Communication.
- Security measures.
- Direct marketing.
- Reach measurement.
- Office and organisational procedures.
- Organisational and administrative procedures.
- Feedback.
- Provision of our online offering and user-friendliness.
- Information technology infrastructure.
- Public relations.
- Business processes and economic procedures.
Relevant legal bases
Relevant legal bases under the GDPR: Below you will find an overview of the legal bases of the GDPR on which we process personal data. Please note that in addition to the provisions of the GDPR, national data protection requirements may apply in your or our country of residence or establishment. Should more specific legal bases be relevant in an individual case, we will inform you of these in this privacy policy.
- Consent (Art. 6(1)(a) GDPR) – The data subject has given consent to the processing of personal data relating to them for one or more specific purposes.
- Performance of a contract and pre-contractual enquiries (Art. 6(1)(b) GDPR)– Processing is necessary for the performance of a contract to which the data subject is party, or in order to take steps at the request of the data subject prior to entering into a contract.
- Legal obligation (Art. 6(1)(c) GDPR) – Processing is necessary for compliance with a legal obligation to which the controller is subject.
- Legitimate interests (Art. 6(1)(f) GDPR) – Processing is necessary for the purposes of the legitimate interests pursued by the controller or by a third party, provided that such interests are not overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data.
National data protection provisions in Germany: In addition to the data protection provisions of the GDPR, national data protection provisions apply in Germany. These include in particular the Federal Data Protection Act (Bundesdatenschutzgesetz – BDSG). The BDSG contains, in particular, special provisions on the right of access, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and transfer, as well as automated decision-making in individual cases including profiling. Furthermore, the data protection laws of the individual federal states (Landesdatenschutzgesetze) may apply.
Note on the applicability of the GDPR and the Swiss FADP:This privacy policy serves to provide information both under the Swiss Federal Act on Data Protection (FADP) and under the General Data Protection Regulation (GDPR). For this reason, please note that, owing to the broader territorial scope and greater comprehensibility, the terms of the GDPR are used. In particular, instead of the terms "processing" of "personal data", "overriding interest" and "particularly sensitive personal data" used in the Swiss FADP, the terms used in the GDPR – "processing" of "personal data", "legitimate interest" and "special categories of data" – are used. The legal meaning of the terms continues, however, to be determined in accordance with the Swiss FADP where the Swiss FADP applies.
Applicability of data protection requirements in the country of establishment:In the country in which the controller is established, national data protection provisions apply in addition to the General Data Protection Regulation (GDPR).
Security measures
In accordance with statutory requirements and taking into account the state of the art, the costs of implementation and the nature, scope, circumstances and purposes of processing, as well as the varying likelihood and severity of the risk to the rights and freedoms of natural persons, we take appropriate technical and organisational measures to ensure a level of protection appropriate to the risk.
These measures include, in particular, safeguarding the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as the access to, input, disclosure, availability and separation of the data. Furthermore, we have established procedures that ensure the exercise of data subject rights, the erasure of data and responses to threats to the data. We also take the protection of personal data into account as early as the development or selection of hardware, software and procedures, in accordance with the principle of data protection by design and by default.
Securing online connections using TLS/SSL encryption technology (HTTPS): In order to protect the data of users transmitted via our online services against unauthorised access, we use TLS/SSL encryption technology. Secure Sockets Layer (SSL) and Transport Layer Security (TLS) are the cornerstones of secure data transmission on the internet. These technologies encrypt the information transmitted between the website or app and the user's browser (or between two servers), thereby protecting the data against unauthorised access. TLS, as the further developed and more secure version of SSL, ensures that all data transmissions meet the highest security standards. When a website is secured by an SSL/TLS certificate, this is indicated by the display of HTTPS in the URL. This serves as an indicator to users that their data is transmitted securely and in encrypted form.
Transfer of personal data
In the course of our processing of personal data, it may occur that such data is transferred to, or disclosed to, other bodies, companies, legally independent organisational units or persons. Recipients of this data may include, for example, service providers commissioned with IT tasks, or providers of services and content embedded in a website. In such cases we comply with the statutory requirements. The recipients we currently use are named in this privacy policy.
International data transfers
Data processing in third countries: Insofar as we transfer data to a third country (i.e. outside the European Union (EU) or the European Economic Area (EEA)), or this occurs in the context of using third-party services or the disclosure or transfer of data to other persons, bodies or companies (which is apparent from the postal address of the respective provider or where the privacy policy expressly refers to a data transfer to third countries), this always takes place in accordance with the statutory requirements.
For data transfers to the USA we rely on the Data Privacy Framework (DPF), which was recognised as providing an adequate level of protection by an adequacy decision of the EU Commission of 10 July 2023. Each of the US providers named in this privacy policy is certified under the DPF. We have not concluded standard contractual clauses in addition; should a provider's certification lapse, we will change the basis for the transfer and update this privacy policy accordingly.
In relation to the individual service providers we state whether they are certified under the DPF. Further information on the DPF and a list of certified companies can be found on the website of the U.S. Department of Commerce athttps://www.dataprivacyframework.gov/(in English).
General information on data storage and erasure
We erase personal data that we process in accordance with the statutory provisions as soon as the underlying consents are withdrawn or no further legal bases for the processing exist. This concerns cases in which the original purpose of processing ceases to apply or the data is no longer required. Exceptions to this rule apply where statutory obligations or particular interests require longer retention or archiving of the data.
In particular, data that must be retained for commercial or tax law reasons, or the storage of which is necessary for legal prosecution or to protect the rights of other natural or legal persons, must be archived accordingly.
Our privacy policy contains additional information on the retention and erasure of data that applies specifically to certain processing operations.
Where there are several indications regarding the retention period or erasure deadlines for a given item of data, the longest period is always decisive. Data that is no longer retained for the originally intended purpose but on the basis of statutory requirements or other reasons is processed by us exclusively for the reasons that justify its retention.
Commencement of the period at the end of the year: Where a period does not expressly commence on a specific date and is at least one year in length, it automatically starts at the end of the calendar year in which the event triggering the period occurred. In the case of ongoing contractual relationships in the context of which data is stored, the triggering event is the point at which the termination or other ending of the legal relationship takes effect.
Rights of data subjects
Rights of data subjects under the GDPR: As a data subject you have various rights under the GDPR, which arise in particular from Articles 15 to 21 GDPR:
- Right to object: You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you which is carried out on the basis of Art. 6(1)(e) or (f) GDPR; this also applies to profiling based on those provisions. Where personal data concerning you is processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purposes of such marketing; this also applies to profiling insofar as it is related to such direct marketing.
- Right to withdraw consent: You have the right to withdraw consent given at any time.
- Right of access: You have the right to request confirmation as to whether data concerning you is being processed and to obtain access to that data, as well as further information and a copy of the data in accordance with the statutory requirements.
- Right to rectification: In accordance with the statutory requirements, you have the right to request the completion of data concerning you or the rectification of inaccurate data concerning you.
- Right to erasure and restriction of processing: In accordance with the statutory requirements, you have the right to request that data concerning you be erased without undue delay, or alternatively, in accordance with the statutory requirements, to request restriction of the processing of the data.
- Right to data portability: You have the right to receive data concerning you which you have provided to us in a structured, commonly used and machine-readable format in accordance with the statutory requirements, or to request its transmission to another controller.
- Right to lodge a complaint with a supervisory authority:Without prejudice to any other administrative or judicial remedy, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, if you consider that the processing of personal data concerning you infringes the requirements of the GDPR. The authority competent for us is the Bayerisches Landesamt für Datenschutzaufsicht (BayLDA, the Bavarian data protection supervisory authority), Promenade 18, 91522 Ansbach, Germany.
Business services
We process personal data of our contractual and business partners, such as customers, clients, prospective customers, suppliers and other cooperation partners (collectively "contractual partners"), for the purpose of initiating, performing and settling contractual relationships and comparable legal relationships. This also includes pre-contractual measures taken upon request, as well as communication in connection with the respective contractual relationship.
The processing serves in particular to fulfil our primary and ancillary contractual obligations. These include the provision of the agreed services, any updating and information obligations, handling warranty claims and other performance issues, processing withdrawals, terminations of continuing obligations, reversals, refunds, and handling other contract-related declarations and enquiries. Both one-off contracts and ongoing contractual relationships are covered.
We process in particular master data such as name, address and, where applicable, company, contact data such as email address and telephone number, contract and performance data such as the subject matter of the contract, contract term, order or transaction number, usage and performance data, payment and billing data, as well as communication content and histories. Where necessary, we also process data that is disclosed or transmitted to us in the course of carrying out an order.
In addition, we process the data to safeguard our rights and to comply with legal obligations. This includes in particular commercial and tax law retention obligations, documentation obligations and, where applicable, obligations of proof and accountability. Processing also takes place on the basis of our legitimate interests in proper business management, internal administration, risk management and IT security, as well as in protecting our business operations and our contractual partners against misuse, threats to data, trade secrets and other legally protected interests. This may also include the involvement of external service providers such as IT and telecommunications providers, transport and logistics companies, payment service providers, banks, tax and legal advisers or other vicarious agents, insofar as this is necessary for the performance of the contract or to comply with legal obligations.
Personal data is disclosed to third parties only insofar as this is necessary for the performance of the contract, for pre-contractual measures, to safeguard legitimate interests or to comply with legal obligations. We provide separate information within this privacy policy regarding any processing that goes beyond this, in particular for marketing purposes.
We inform contractual partners which data is required in the individual case at the point of collection, for example by appropriate marking in online forms or in personal contact.
The data is erased as soon as it is no longer required for the aforementioned purposes and no statutory retention obligations prevent erasure. Statutory retention periods, in particular under commercial and tax law, may require longer storage. Data transmitted in the context of a specific order is erased by us after completion of the order and expiry of any retention periods, provided no further statutory or contractual storage obligations exist.
The legal basis for the processing is Art. 6(1)(b) GDPR for carrying out pre-contractual measures and performing the respective contractual relationship, as well as Art. 6(1)(c) GDPR for compliance with legal obligations. Insofar as the processing is based on legitimate interests, it takes place on the basis of Art. 6(1)(f) GDPR. Where processing is based on Art. 6(1)(f) GDPR, it serves to safeguard our legitimate interests in proper and efficient business organisation, the internal administration and documentation of business transactions, the enforcement and defence of legal claims, ensuring IT and data security, preventing misuse and fraud, as well as the economic management and further development of our business operations. These interests consist in particular in ensuring secure and legally compliant business operations and in preserving our entrepreneurial capacity to act.
- Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); payment data (e.g. bank details, invoices, payment history); contact data (e.g. postal and email addresses or telephone numbers); contract data (e.g. subject matter of the contract, term, customer category); usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
- Data subjects: Service recipients and clients; prospective customers. Business and contractual partners.
- Purposes of processing and legitimate interests: Provision of contractual services and fulfilment of contractual obligations; security measures; communication; office and organisational procedures; organisational and administrative procedures. Business processes and economic procedures.
- Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
- Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1)(b) GDPR); legal obligation (Art. 6(1)(c) GDPR). Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing operations, procedures and services:
- Online shop, order forms, e-commerce and provision of services:We process the data of our customers in order to enable them to select, purchase or order the chosen products and goods as well as associated services, and to pay for and receive, have delivered or have them performed. Insofar as necessary for carrying out an order, we use service providers, in particular postal, freight forwarding and shipping companies, to carry out the delivery or performance for our customers. For the settlement of payment transactions we use the services of banks and payment service providers. The required information is marked as such in the context of the order or comparable purchase process and comprises the information needed for delivery or provision and billing, as well as contact information in order to be able to make any necessary enquiries;Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1)(b) GDPR).
Provision of the online offering and web hosting
We process the data of users in order to be able to provide them with our online services. For this purpose we process the user's IP address, which is necessary in order to transmit the content and functions of our online services to the user's browser or device.
- Types of data processed: Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions); meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved). Log data (e.g. log files relating to logins or the retrieval of data or access times).
- Data subjects: Users (e.g. website visitors, users of online services).
- Purposes of processing and legitimate interests: Provision of our online offering and user-friendliness; information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.)). Security measures.
- Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
- Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing operations, procedures and services:
- Provision of the online offering on rented storage space:For the provision of our online offering we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also referred to as a "web host");Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).
- GitHub Pages: Our website is hosted on GitHub Pages. When you visit the site, your browser transmits your IP address and the usual request information to GitHub's servers, which is necessary in order to deliver the pages to you. GitHub records this access data in server log files, which may include the pages and files requested, the date and time of access, the volume of data transferred, browser type and version, operating system, the referrer URL and the IP address. We have no access to these log files, cannot configure how long they are kept and cannot delete them; their retention is determined by GitHub, and GitHub's own privacy notice applies to them;Service provider: GitHub, Inc., 88 Colin P. Kelly Jr. Street, San Francisco, CA 94107, USA;Legal bases: Legitimate interests (Art. 6(1)(f) GDPR);Website:https://pages.github.com; Privacy policy:https://docs.github.com/en/site-policy/privacy-policies/github-general-privacy-statement; Basis for third-country transfers: Data Privacy Framework (DPF).
Contact and enquiry management
When you contact us (e.g. by email, post, telephone or via social media), as well as in the context of existing user and business relationships, the information provided by the enquiring person is processed insofar as this is necessary to respond to the contact enquiries and any requested measures.
- Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or pictorial messages and contributions as well as information relating to them, such as details of authorship or the time of creation). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
- Data subjects: Communication partners.
- Purposes of processing and legitimate interests:Communication; organisational and administrative procedures; feedback (e.g. collecting feedback via an online form). Provision of our online offering and user-friendliness.
- Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
- Legal bases: Legitimate interests (Art. 6(1)(f) GDPR). Performance of a contract and pre-contractual enquiries (Art. 6(1)(b) GDPR).
Further information on processing operations, procedures and services:
- Contact by email: When you contact us by email or other communication channels, we process the personal data transmitted to us in order to respond to and handle the respective matter. This generally includes information such as name, contact information and, where applicable, further information communicated to us and necessary for appropriate handling. We use this data exclusively for the stated purpose of making contact and communicating;Legal bases: Performance of a contract and pre-contractual enquiries (Art. 6(1)(b) GDPR), legitimate interests (Art. 6(1)(f) GDPR).
Newsletter and electronic notifications
We send newsletters, emails and other electronic notifications (hereinafter "newsletter") exclusively with the consent of the recipients or on the basis of a legal permission. Insofar as the contents of the newsletter are described when signing up, these contents are decisive for the users' consent. To sign up for our newsletter, providing your email address is normally sufficient. However, in order to be able to offer you a personalised service, we may ask you to provide your name so that we can address you personally in the newsletter, or for further information where this is necessary for the purpose of the newsletter.
Erasure and restriction of processing: We may store the email addresses of unsubscribed recipients for up to three years on the basis of our legitimate interests before erasing them, in order to be able to provide evidence of consent previously given. The processing of this data is restricted to the purpose of a potential defence against claims. An individual request for erasure is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe objections, we reserve the right to store the email address solely for this purpose in a blocklist.
The sign-up procedure is logged on the basis of our legitimate interests for the purpose of demonstrating that it was carried out properly. Insofar as we commission a service provider to send emails, this takes place on the basis of our legitimate interests in an efficient and secure sending system.
Contents:
Information about us, our services, campaigns and offers.
- Types of data processed: Master data (e.g. full name, residential address, contact information, customer number, etc.); contact data (e.g. postal and email addresses or telephone numbers). Meta, communication and procedural data (e.g. IP addresses, timestamps, identification numbers, persons involved).
- Data subjects: Communication partners.
- Purposes of processing and legitimate interests: Direct marketing (e.g. by email or post).
- Legal bases: Consent (Art. 6(1)(a) GDPR).
- Right to object (opt-out): You may cancel receipt of our newsletter at any time, i.e. withdraw your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter, or you may otherwise use one of the contact options given above, preferably email.
Further information on processing operations, procedures and services:
- Google Sheets and Google Apps Script: Sign-ups submitted through the form on our website are transmitted to a Google Apps Script web application and stored in a Google Sheets spreadsheet. The following is stored for each sign-up: the email address provided, the first name if one was given (this field is optional), the date and time of the sign-up, an indication of the page the sign-up was made from, and a version marker identifying the sign-up form as it stood at that time. No other data from your browser is stored in this process. We keep the data until we transfer it to an email service provider, until the launch list has served its purpose, or until you ask us to erase it, whichever comes first;Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;Legal bases: Consent (Art. 6(1)(a) GDPR);Website:https://www.google.com/sheets/about/; Privacy policy:https://policies.google.com/privacy; Basis for third-country transfers: Data Privacy Framework (DPF).
Web analytics and reach measurement
We use a privacy-friendly analytics service to measure the reach of our website, i.e. to see how many people visit it, which pages they look at and which sites they arrive from. We use this to understand which content is useful and which parts of the site need improving.
The service we use is cookieless. It does not store cookies or any other information on your device, it does not create profiles, it does not track you across websites or sessions, and it does not carry out A/B testing or collect location data. Your IP address and the full browser identification string are not stored: they are used only briefly, in the provider's memory, to recognise repeat requests from the same visit, and are replaced by a randomly generated value that cannot be traced back to you. What remains is aggregate data, such as the number of times a page was viewed and the sites visitors came from.
Because no information is stored on or read from your device, no consent is required for this and we do not ask for any. We process this data on the basis of our legitimate interest in understanding how our website is used. You can object to it at any time by using the contact details given above.
- Types of data processed: Usage data (e.g. pages viewed, the site a visitor arrived from, approximate country, browser and device type).
- Data subjects: Users (e.g. website visitors, users of online services).
- Purposes of processing and legitimate interests: Reach measurement (aggregate access statistics). Provision of our online offering and user-friendliness.
- Retention and erasure: No cookies or comparable identifiers are stored on your device. The aggregate statistics are kept for as long as they remain useful for the purpose described above.
- Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing operations, procedures and services:
- GoatCounter: Cookieless web analytics. The measurement script is delivered from our own website rather than from the provider's network, so your browser contacts the provider only to record the page view itself;Service provider: GoatCounter, operated by Martin Tournoij, Ireland; data is stored on servers of Hetzner Online GmbH in Finland and Germany, i.e. within the European Union, so no transfer to a third country takes place;Legal bases: Legitimate interests (Art. 6(1)(f) GDPR);Website:https://www.goatcounter.com; Privacy policy:https://www.goatcounter.com/help/privacy.
Presences in social networks (social media)
We maintain online presences within social networks and process user data in this context in order to communicate with users active there or to offer information about us.
We point out that user data may be processed outside the territory of the European Union in this context. This may give rise to risks for users, because, for example, the enforcement of users' rights could be made more difficult.
Furthermore, users' data within social networks is generally processed for market research and advertising purposes. For example, usage profiles may be created on the basis of users' usage behaviour and the resulting interests. These profiles may in turn be used, for example, to display advertisements within and outside the networks that presumably correspond to users' interests. For this reason, cookies are generally stored on users' computers in which usage behaviour and users' interests are stored. In addition, data may also be stored in the usage profiles independently of the devices used by the users (in particular if they are members of the respective platforms and are logged in there).
For a detailed description of the respective forms of processing and the opt-out options, we refer to the privacy policies and information provided by the operators of the respective networks.
Also in the case of requests for access and the assertion of data subject rights, we point out that these can be asserted most effectively with the providers. Only the latter have access to users' data and can take appropriate measures and provide information directly. Should you nevertheless require assistance, you may contact us.
- Types of data processed: Contact data (e.g. postal and email addresses or telephone numbers); content data (e.g. textual or pictorial messages and contributions as well as information relating to them, such as details of authorship or the time of creation). Usage data (e.g. page views and time spent, click paths, intensity and frequency of use, device types and operating systems used, interactions with content and functions).
- Data subjects: Users (e.g. website visitors, users of online services).
- Purposes of processing and legitimate interests:Communication; feedback (e.g. collecting feedback via an online form). Public relations.
- Retention and erasure: Erasure in accordance with the information in the section "General information on data storage and erasure".
- Legal bases: Legitimate interests (Art. 6(1)(f) GDPR).
Further information on processing operations, procedures and services:
- Instagram: Social network, enables the sharing of photos and videos, commenting on and favouriting posts, sending messages, subscribing to profiles and pages; Service provider: Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland;Legal bases: Legitimate interests (Art. 6(1)(f) GDPR);Website:https://www.instagram.com; Privacy policy:https://privacycenter.instagram.com/policy/. Basis for third-country transfers: Data Privacy Framework (DPF).
Amendment and updating
We ask you to inform yourself regularly about the content of our privacy policy. We adapt the privacy policy as soon as changes to the data processing carried out by us make this necessary. We will inform you as soon as the changes require an act of participation on your part (e.g. consent) or other individual notification.
Insofar as we provide addresses and contact information of companies and organisations in this privacy policy, please note that addresses may change over time and we ask you to check the information before making contact.
Definitions of terms
In this section you will find an overview of the terms used in this privacy policy. Insofar as the terms are defined by law, their statutory definitions apply. The following explanations, by contrast, are intended primarily to aid understanding.
- Content data: Content data comprises information generated in the course of creating, editing and publishing content of all kinds. This category of data may include texts, images, videos, audio files and other multimedia content published on various platforms and media. Content data is not limited to the actual content but also includes metadata providing information about the content itself, such as tags, descriptions, author information and publication dates.
- Contact data: Contact data is essential information that enables communication with persons or organisations. It includes, among other things, telephone numbers, postal addresses and email addresses, as well as means of communication such as social media handles and instant messaging identifiers.
- Contract data: Contract data is specific information relating to the formalisation of an agreement between two or more parties. It documents the conditions under which services or products are provided, exchanged or sold. This category of data is essential for the administration and fulfilment of contractual obligations and comprises both the identification of the contracting parties and the specific terms and conditions of the agreement. Contract data may include the start and end dates of the contract, the type of services or products agreed, price agreements, payment terms, termination rights, renewal options and special conditions or clauses. It serves as the legal basis for the relationship between the parties and is decisive for clarifying rights and obligations, enforcing claims and resolving disputes.
- Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data.
- Log data: Log data is information about events or activities that have been logged in a system or network. This data typically contains information such as timestamps, IP addresses, user actions, error messages and other details about the use or operation of a system. Log data is often used to analyse system problems, for security monitoring or to produce performance reports.
- Master data: Master data comprises essential information necessary for the identification and administration of contractual partners, user accounts, profiles and similar assignments. This data may include, among other things, personal and demographic details such as names, contact information (addresses, telephone numbers, email addresses), dates of birth and specific identifiers (user IDs). Master data forms the basis for any formal interaction between persons and services, institutions or systems, by enabling unambiguous assignment and communication.
- Meta, communication and procedural data: Meta, communication and procedural data are categories containing information about the manner in which data is processed, transmitted and managed. Metadata, also known as data about data, comprises information describing the context, origin and structure of other data. It may include details of file size, creation date, the author of a document and change histories. Communication data records the exchange of information between users via various channels, such as email traffic, call logs, messages in social networks and chat histories, including the persons involved, timestamps and transmission paths. Procedural data describes the processes and workflows within systems or organisations, including workflow documentation, logs of transactions and activities, as well as audit logs used to trace and review operations.
- Payment data: Payment data comprises all information required to process payment transactions between buyers and sellers. This data is of decisive importance for electronic commerce, online banking and any other form of financial transaction. It includes details such as credit card numbers, bank details, payment amounts, transaction data, verification numbers and invoice information. Payment data may also contain information on payment status, chargebacks, authorisations and fees.
- Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter "data subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
- Processing: "Processing" means any operation or set of operations which is performed on personal data, whether or not by automated means. The term is broad and covers practically any handling of data, whether collection, evaluation, storage, transmission or erasure.
- Reach measurement: Reach measurement (also referred to as web analytics) serves to evaluate the visitor flows of an online offering and may cover the behaviour or interests of visitors in certain information, such as the content of web pages. With the help of reach analysis, operators of online offerings can, for example, identify at what times users visit their web pages and which content they are interested in. This enables them, for example, to better adapt the content of the web pages to the needs of their visitors. Pseudonymous cookies and web beacons are frequently used for reach analysis purposes in order to recognise returning visitors and thereby obtain more precise analyses of the use of an online offering.
- Usage data: Usage data refers to information that records how users interact with digital products, services or platforms. This data comprises a broad range of information showing how users use applications, which functions they prefer, how long they remain on particular pages and by which paths they navigate through an application. Usage data may also include the frequency of use, timestamps of activities, IP addresses, device information and location data. It is particularly valuable for analysing user behaviour, optimising user experiences, personalising content and improving products or services. In addition, usage data plays a decisive role in identifying trends, preferences and potential problem areas within digital offerings.
Created with the free privacy policy generator Datenschutz-Generator.de by Dr. Thomas Schwenke